INITIAL CONCEPT
Formula 1 is the highest class of motor racing in the world, the F1 World Championship season consists of a series of races and Bahrain is one of the venue. The client Bahrain International Circuit is promoting their big campaign for the upcoming 2008 Formula 1 Bahrain. The new strategy of the campaign was focused on educating the local and international audience about the race as well as promoting tourism in Bahrain.
To reinforce the strength of the campaign I overhauled the brand and communication strategy with a dynamic approach in visual and a unique new style that helped secure a pitch win. I worked closely on my main concept from all collateral and lead art direction with the team member. This project achieved an overwhelming feedback from the client survey that the public interest increase.
Formula 1 is the highest class of motor racing in the world, the F1 World Championship season consists of a series of races and Bahrain is one of the venue. The client Bahrain International Circuit is promoting their big campaign for the upcoming 2008 Formula 1 Bahrain. The new strategy of the campaign was focused on educating the local and international audience about the race as well as promoting tourism in Bahrain.
To reinforce the strength of the campaign I overhauled the brand and communication strategy with a dynamic approach in visual and a unique new style that helped secure a pitch win. I worked closely on my main concept from all collateral and lead art direction with the team member. This project achieved an overwhelming feedback from the client survey that the public interest increase.
Print Ad | Poster
Target Ads | Fans Ad & Poster
Driver Ads
Flyers
Flat Sticker Billboard In Optical Illusion
Indoor | Roll-Up
F1 Car Branding
Gulf Air Bahrain Grand Prix 2008 TVC
